6 MONTH COACHING journey
WITH MICHAEL JAY

MONTHS 1 - 3
LAYING THE GROUNDWORK


BLUEPRINT FOR STUDIO SUCCESS

Begin your venture with a comprehensive business plan, tailored to the yoga market. We'll create a space plan list, discuss lease options, navigate financing, and lay down the business foundations. Establishing your mission, vision, and values, we’ll ensure your studio's philosophy resonates from the get-go.


BRAND & MARKET WITH AN EDGE

With a marketing background I will guide you in developing a presale and post-launch marketing strategy that captures and engages your target audience. We'll craft your brand identity, finalize the logo, and launch a dynamic website with impactful signage and an ‘Opening Soon’ campaign. Everything you need for a robust online presence and an enticing brand image.


class schedule Mastery & DREAM Team Building

Crafting a diverse class schedule with the science of assembling your dream team. Develop a schedule that caters to all levels, creating a sanctuary for growth, wellness, and community connection. Simultaneously, we'll identify and recruit instructors and staff who embody your studio's values, ensuring your team is ready to inspire and engage from the first day.

MONTHS 4-6
CULTIVATING GROWTH


SEAMLESS STUDIO MANAGEMEMENT

Establish the frameworks that will keep your studio running smoothly. We'll develop clear and concise studio policies, document essential operation processes, and integrate studio management and marketing software that aligns with your business model. This operational finesse sets the stage for a smooth launch.

Hey there, aspiring Yoga Studio superstar! Are you ready to embark on a transformational journey that turns your dream of owning a thriving yoga studio into reality? With over 2 decades of experience and a sold-and-successful studio to my credit, I'm here to guide you every step of the way. Welcome to 'Start-A-Studio' – the proven yoga studio launch package by Michael Jay, the Yoga Biz Champ.


FINANCIAL HEALTH & CUSTOMER SERVICE EXCELLENCE

It's time to secure your studio’s financial backbone and polish the customer experience. We'll set up your accounting systems and ensure you have the right support, from accountants to bookkeepers. Your team will undergo customer experience training to provide exceptional service that turns first-time visitors into loyal members.


THE GRAND OPENING STRATEGY

In our final month, we focus on launch preparation. Together, we'll set strategic goals, establish key performance metrics, and implement tracking systems. Your studio will open with a clear roadmap for success and the tools to measure and adapt for growth. Launch your studio with confidence, knowing every detail has been crafted for success.

YOGA BIZ CHAMP

a yoga studio

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Launch Successes: Proven Results

  • NEWBURGH YOGA SHALA

    After tuning into a Yoga Biz Champ Podcast episode, Bibi contacted Michael, and in a swift studio renovation, opened to full capacity classes from Day One, cultivating an incredible community of ashtangi yogis. They are now marking their 2nd anniversary. newburghyogashala.com

  • WESTPARK YOGA

    Leveraging in-depth research, a meticulously crafted brand, studio buildout, and a comprehensive teaching team and class schedule, Westlake, under the guidance of the Yoga Biz Champ's proven presale strategy, successfully opened with 220 presold founders memberships before even opening its doors. westparkyoga.com

  • summer soul yoga

    Ashley and Kevin, eyeing a co-op yoga studio in downtown Peterborough, Ontario, collaborated with Michael for a fresh start. With his guidance they undertook branding, renovation, signage, a presale strategy, software setup, and schedule creation, and launched a profitable studio with a vibrant community from day one. summersoulyoga.ca

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